United Vapers Alliance (UVA) plans to educate the public and politicians regarding the benefits of harm reduction via vapor products, and will strongly convey that changes must be made, within the FDA, to provide an economically feasible pathway to market. Currently, the FDA pathway to market is not obtainable for small and medium size manufacturers. The only entities that can afford the FDA pathway to market is Big Tobacco, while more than 11,000 family owned vapor businesses will shut their doors. Left unchallenged, 99% of the vapor products, will exit the market in September, 2020. UVA plans to do this via social media, public events and grassroots activism.